Howden to buy Italian TV, film and advertising insurance broker

Howden is to acquire Assimovie, the leading TV, film and advertising insurance broker in Italy. Howden said the move will make it the largest TV and film production broking house in Italy, “and represents its ambition to be a leading sport and entertainment broker in Europe”.

Duncan Fraser, sport and entertainment global practice leader at Howden, said: “Valeria, Camilla and the team at Assimovie provide the skills and local market expertise that will allow Howden to expand and enhance its sport and entertainment offering both in Italy and across continental Europe. Their specialist and market-leading position seamlessly aligns with our strategy for the Italian sport and entertainment sector and ambition to capitalise on anticipated growth in the European market more broadly.”

Assimovie has a portfolio of film production insurance originating from wholesale broking and direct activity. Howden said the business has achieved substantial growth in the past five years, driven by the global increase in demand for TV, film and general content policies. Assimovie was founded in 2013 by Valeria and Camilla Guglielmotti.

Enrico Nanni, chief commercial officer of Howden in Europe, said: “Assimovie shares our strong entrepreneurial spirit and people-first culture, built around employee ownership, making it the perfect partner as the group grows its unique range of specialty solutions for clients. We look forward to working with, and welcoming Valeria, Camilla and the team as we build on our respective expertise and grow the group’s presence in Europe.”

Valeria and Camilla Guglielmotti added: “In the last ten years we have established Assimovie as the TV and film broker of choice in the Italian market, taking advantage of growing global demand to achieve impressive growth since 2017. Howden Broking is the optimal partner for us to grow the business and create an international platform, supported by Howden’s global brand and strong European presence.”