New app to give Ugandans free insurance cover

Android app SureBüddy has launched sponsored insurance and insurance-related products in Uganda. SureBüddy plans to roll out into 11 Sub Saharan Africa countries, as well as India, Turkey, Indonesia, Philippines and Pakistan, with South American countries to follow. The company claimed SureBüddy is simple and easy to use – the app renders advertisements, the consumer watches the ads and then receives free cover as a reward. SureBüddy’s cover is sponsored for the user as all costs are paid by the advertiser. “Strive Masiywa once said something that became part of my belief system,” said Johan Basson, SureBüddy spokesperson. “He said that if you identify a human need and reach out to meet it, you have the most surefire way to succeed in business.” Insurance penetration in Africa is among the lowest in the world, even though there is a crucial need. “The distrust in insurance products forced us to start with non-insurance products. Starting with screen cover means that clients will feel immediate gratification – when their phone screens break, they can have them repaired immediately. “The only thing that the user will ever pay for is an administration fee to the repairer, of maximum 10% of the repair value. This will start building trust in the concept of insurance and the initial purchase decision is easy because it is free. In time, they can change to insurance products such as life cover, as their understanding and trust increases from this experience,” said Mr Basson. To gain consumer trust towards free credible insurance plans, SureBüddy will implement the first phase of its service by providing screen cover in conjunction with Phone Doctor, and it has partnered with Africell, one of the fastest-growing mobile telecommunications groups in Africa. Milad Khairallah, Africell commercial director, noted: “For us at Africell, it’s about giving our customers the best services at the cheapest costs on the market. We understand that mobile phone technology has shifted from physical keypads to touch screens, so user experience is largely dependent on a functional smartphone screen. “SureBüddy is pledging to help us ensure our customers’ phone screens stay intact and are fixed whenever they break. This is a milestone for us.” Uganda, a country with high smartphone penetration, is the first to market for SureBüddy. “Uganda is a rapidly developing country and we believe that we can have an immediate impact in increasing the quality of life of Ugandans,” said Mr Basson. SureBüddy will work closely with Swiss Re to find the right insurance partners in every country. “It is clear that we need to consider clever ways of closing the ever-increasing protection gap in the world. Swiss Re is committed to making the world more resilient, applying fresh perspectives and creating smarter solutions with our clients to help the world move forward,” said Thys Nieuwoudt, Swiss Re CEO, life and health, Africa. Africell android users will receive an SMS in the next few days allowing them to register for this benefit.

New app to give Ugandans free insurance cover

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